I am still staying away from the social aspect of scientific reference management, à la CiteULike or Mendeley. Instead, I manage my research references the old-fashioned way: as BibTeX files using the excellent BibDesk. So when I set up this website I looked for a WordPress plugin to embed my BibTeX files into a page. I opted for a plugin instead of various bibtex2html options to avoid manually updating the page when BibTeX file changes.
It has been recently updated to version 0.4, which features a couple of my contributions: the plain citation style and av-bibtex entry template. The plain citation style aims to mimic its namesake in LaTeX distributions. The av-bibtex template adds support for displaying
URL fields: it
is used in my publications page. Yes, it is not a perfect showcase with a couple entries, but hey, I am working on adding more during my PhD!